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Shanghai Xinjiyuan Culture Communication Co., Ltd. is a sports culture company with a mission to promote China's mass sports. It is committed to development and promotion of outstanding sports games, mainly aiming to serve enterprises, governments and institutions to carry out a variety of cultural and sports activities, including fun games, parent-child activities, family day, fitness walking, fitness running, festival activities, school sports and other sports and cultural exchanges activities; and as a contractor to undertake all types of sports events; and provide professional sports information and advices. It is one of China's "National Fitness Project” active responders and strong promoters.