Shanghai Xinjiyuan Culture Communication Co., Ltd. is a sports culture company with a mission to promote China's mass sports. It is committed to development and promotion of outstanding sports games, mainly aiming to serve enterprises, governments and institutions to carry out a variety of cultural and sports activities, including fun games, parent-child activities, family day, fitness walking, fitness running, festival activities, school sports and other sports and cultural exchanges activities; and as a contractor to undertake all types of sports events; and provide professional sports information and advices. It is one of China's "National Fitness Project” active responders and strong promoters. 

Since its inception, it has been dedicated to the development of mass sports and culture, promoting healthy and civilized fun sports. We have engaged and organized a large number of professional athletic talents. We have cooperated with major TV and print media, undertaken and organized a variety of large-scale sports events, and provided sports & culture designs of fun games tailor-made for government agencies and large enterprise groups, and in addition, we undertake to organize events of celebrations and other activities.

As we continue developing and growing, the company has no long been satisfied with the original business of fun games planning and organizing, but transformed to development and design of fun games, and at the same time we carry out franchise and recruitment of fun game partners throughout the country, to provide services of official filing and launching of fun games for individuals or companies which are dedicated to China's public sports cause, and to process fun sports equipment manufacturing. So far the company already has thousands of fun projects and hundreds of parent-child projects that bring more and more enjoyments and laughter to the masses and families.

The fun games we organized have greatly enriched the spare time life of community residents and employees, and also greatly kindled sports enthusiasm of the general public. Our fun sports equipment provides convenience for many individuals and companies to carry out fun games so to achieve double gains economically and socially. Our practice has proved a way for the development of mass sports in China, and we also have made due contribution for the Chinese mass sports. Among our customers, some are large state-owned enterprises and government agencies such as China Mobile, Ping An Insurance, China Post, Greenland Group, but also include many overseas enterprises such as BP, Philips, Aesthetic, and Mitsubishi. 

Our goal: to become a leader of mass sports in China 
Our mission: Let everyone participating in the game activities appreciate and enjoy the fun of the sports 
Our slogan: in the exercise to experience happiness, and in the happiness to get fitness 

Our advantages: we own a large number of professional equipment we have independently researched and developed and a team of professional technical staff